Our Privacy Policy
This is the privacy notice of Earth & Baby Co. (“we”, “us”, “our”).
1. Who we are and important information
We respect your privacy and are determined to protect your personal data. The purpose of this privacy notice is to inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from). We’ll also tell you about your privacy rights and how the data protection law protects you.
Earth & Baby Co. is the controller and responsible for your personal data (collectively referred to as Earth & Baby Co., “we”, “us” or “our” in this privacy notice). Our website is www.earthandbaby.co.uk. Earth & Baby Co. is the controller and responsible for this website. For all data matters, please contact us.
This website is not intended for children and we do not knowingly collect data relating to children.
2. The personal data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
- Identity Data includes title, first name/last name, username, (could optionally include date of birth and gender)
- Contact Data includes email address, billing and delivery address, any telephone number provided
The following information can be collected and processed about you:
- Information given to fill in forms on our website www.earthandbaby.co.uk, including information you give us to purchase a product, register with us, sign up to our newsletter, post reviews and/or interact with us on social media, and contact with our customer services
- Information given to complete surverys we may send to you from time to time for research purposes
- Information given to participate in any competitions we make available through our website
- Automatically collected information via cookies (pages viewed, links you click on, device used to access the website)
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. How we collect your personal data
We use different methods to collect data from and about you including:
- Directly: You may give us your name, billing address, delivery address, email address and phone number by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- Make an order on our website
- Register with us on our website
- Subscribe to any of our services and/or newsletter
- Interact with us via customer services or on social media
- Indirectly: During interactions with our website, we may automatically collect technical data about your computer and browsing patterns. This is collected via use of cookies and other alike technologies. Please refer to our cookie policy for further details.
The payment data you provide when making an online purchase is securely processed by an external third party provider. Payment data is not stored by us.
Sometimes technical data is sent to us from different third parties, for example analytics providers such as Google Analytics. This is collective anonymous data that is used to improve user experience (we use this data to improve the way we present our website to you and to identify and fix technical issues).
4. How we use your personal data
We will only use your personal data when the law allows us to. The following circumstances outline the purposes for which we most commonly will use your data (for example, to register you as a new customer), and the legal basis under data protection law under which your data will be processed (for example, we will process your identity and contact data to register you as a new customer because processing of your data is necessary to perform a contract with you):
- Performance of Contract this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. This happens in the following cases:
- In order to register an account for you on our website
- In order to fulfil an order you have placed and manage your online account
- In order to respond to any contact you make with us
- Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- In order to personalise your experience on our website by displaying content we think you will be interested in based on your browsing activity, previous purchases and other account information
- In order to maintain and improve the website and track usage
- In order to send you direct marketing messages and advertising of our products where you have given us consent or we are otherwise allowed to do so
- In order to conduct market research, for example if we contact you for reviews, feedback and/or ask you to participate in a survey
- Comply with a legal or regulatory obligation this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
5. Marketing and other promotional offers from us
Communicating with you is important to us and we strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You may receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us your details when registering for a promotion and, in each case, you have not opted out of receiving that marketing. Some of these messages may be tailored to you based on previous purchase history, browsing activity and other information we hold from you.
In this way, we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. We may contact you in relation to these via email, post, phone or text messages.
Your personal data is not shared to third parties for marketing purposes.
You can ask us to stop sending you marketing messages at any time by following the opt-out/unsubscribe links on any marketing message sent or contacting us. Note this will only apply to opting out of marketing messages.
6. Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy at the end of this page.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
7. Third-party links outside of our control
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
When you leave our website, we encourage you to read the privacy notice of every website you visit.
8. Who we share your personal data with
We may have to share your personal data with the parties for the purposes set out in the table in paragraph 4 above. This might be for example, to allow a third party service provider to process payment data.
When processing your data, we require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
9. Data Security
Our website allows users to have a safe and secure shopping experience. It uses Secure Sockets Layer (SSL) technology to encrypt personal information including payment details you provide. You will only be able to make a purchase through our website given SSL is enabled on your browser.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors or third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
10. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers including contact, identity, financial and transaction data for six years after they cease being a customer for tax purposes. In some circumstances you can ask us to delete your data: see your legal rights below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
11. Your legal rights
Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:
- The right to request a copy of the personal data which we hold about you;
- The right to request that we correct any personal data if it is found to be inaccurate or out of date;
- The right to request your personal data is erased where it is no longer necessary to retain such data;
- The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
- The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable 9i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
- The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
- The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).
If you wish to exercise any of the rights set out above, please contact us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
12. Changes, queries and other concerns
Any changes made to our Privacy Policy will be shown on this page. Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.
If you have any queries or concerns about our Privacy Policy, please contact us.
If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.
Our Cookies Policy
Information about our use of cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
- Strictly necessary cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services
- Analytical/performance cookies
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.